The goal of this project is to support local economic development in rural towns in the Yucatán region of Mexico. Now beekeepers have access to training in small business development as well as new beekeeping technologies, all the while continuing the Maya tradition of beekeeping.
I designed the main labeling system for this new honey brand based on its attributes:
Maya heritage and tradition, purity, quality, artisanal, and environmentally friendly. The process of developing the label included a series of design research activities, including field trips, getting to know the communities and beekeeper associates, presentation of ideas in the field and prototyping, iteration, and user testing in the United States and Mexico, all in close collaboration with the beekeepers, FUMEC representatives, and other D4D designers.